Who is the Agriturista?
German, with an age around 60, who loves Tuscany. This is the identikit dell'agriturista drawn from a survey of the portal Agriturismo.it The bulk of the guests come from Europe for 87%, 8% from the Americas and 5% is divided between Asia, Oceania and Africa. In Europe, the lion's share is done by Germany, 35% of tourists, followed by Belgium and the Netherlands, 12%, and the UK and Switzerland, respectively, 8%, 6% Austria, France 5%. Tuscany, the destination of dreams. Among the regions preferred by Italian and English prevails Tuscany, 54%, 34% followed by Umbria, Marche and Sicily. For the Germans, the preference is still tops in Tuscany, 35%, with the second place Veneto, Friuli third 20% and 14%.
Foreigners do not feel the crisis, 81% of Britons and 78% of Germans, has chosen the farm without being influenced by the economic situation, expect instead it touched more Italians, 39%. In the countryside, retreat even for a few days. Has more than 60 years, the Agritourist Middle English, 57%, while the top end consisting of Italians go between 50 to 59 years, 35% as well as the Germans, 33%. Also interesting is the data on the approach digital and social dell'agriturista. 45% have shared their experience on a social network, 38% has also formulated a review. And if you buy local products like during the holiday, once home only 4% become online shoppers.
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