Olio d'Oliva Beauty Arezzo

It is well-known that extra virgin olive oil is a cure-all for the body. In fact everybody knows its therapeutic qualities due to the presence of antioxidant substances neutralizing the formation of free radicals.

However extra virgin olive oil is also an extraordinary product for the beauty of the skin. Actually ancient civilizations, starting from the Egyptians, knew its  great softening and moisturizing properties and  made it the main ingredient of natural cosmetics.

Used as a balsam  for the muscles of ancient wrestlers, for thousands of years natural cicatrizant of wounds and burns, thanks to the presence of fat acids, vitamins and minerals, oil is today considered an excellent adjuvant  to contrast aging and skin desquamation and to decrease dryness and rubefaction. If used during massages, it gives the skin a bright appearance and is also excellent to treat weak hair or prevent hair loss.


Prima Spremitura is the first "IGP" certificated cosmetic line
From the genius of two Tuscan entrepreneurs, in 2008 was born the production of a new line of cosmetics that respects the environment, land and health: it is the Prima Spremitura of Idea Toscana, the first cosmetic line extra food which had obtained from the Ministry of Agriculture, the "IGP" (Protected Geographical Indication) as it is fully realized with Biological Tuscan Extra Virgin Olive Oil "IGP".


The formulations of the Prima Spremitura line respect the Production Regulation imposed by the Consortium for the protection of the Tuscan Extra Virgin Olive Oil IGP�: the selected natural raw material, Biological Tuscan Extra Virgin Olive Oil IGP�, isn't modified in no way. It is used in the same manner as it arrives from the oil-press after the correct control and certification, added cold and raw on the formulations directly from the original packing (5 litre tin cans) at the end of the production process after having cooled down to room temperature the prepared formulations, just how it is required by the Regulation.

Applying this procedure, all the benefits of this precious active ingredient are transmitted on the skin in order to enrich, to moisten and to nourish it.

Medoliva Olio e beauty